Nike’s x-ray tights

March 18, 2013

Nike released these pretty cool x-ray leggings at the end of last year and I keep meaning to post about them. So here they are – Nike thinking outside the box.



The say in some admittedly effusive ‘brand’ speak:

“The new Nike Women’s Exclusive Print tight is a performance based pant for the athlete unafraid to make a statement. On the outside, she might be the girl next door, but on the inside, her body has survived grueling workouts, often pushing through pain, broken bones, pulled muscles and harsh tears.”

Still, despite over-egging the campaign behind the tights, they look pretty awesome.

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